Chief Marketing and Creator Officer, Advisor, Endurance Athlete (22x Marathoner)

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Before the Creator Economy had a name, she was building it.

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Loren Piretra is the visionary leader behind pioneering creator marketing programs that have reshaped many of the most globally recognized brands and institutions of the past century including, Red Bull, the NFL, Playboy, and Twitch. Since 2009, she’s introduced and scaled social marketing and creator-first initiatives from pilot projects into global campaigns and new departments that dramatically shifted the trajectory of each business—expanding audiences, building brand affinity, and driving measurable revenue growth, as each organization's first dedicated executive hire in "creator" and entertainment social strategy.

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Now, Loren is bringing her extensive in-house experience to brands, platforms and talent as a fractional CMO, strategic advisor, and project-based partner, plugging in where high-growth businesses need it most.

Whether it’s building a creator acquisition pipeline, monetization strategy, hosting a social training session, scaling a team, or launching a next-gen campaign, Loren helps companies move fast and win. 

If you're building something category-defining, get in touch: hello@lorenpiretra.com